Marketing, advertising & media intelligence
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for ...
Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to ...
Beyond the Page: Woman's Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
To launch a new Unilever product called Persil Ultimate in New Zealand, Bauer was briefed to help show busy mums how using it could save ...
Beyond the Page: New Zealand Geographic and Dish extend themselves—UPDATED
In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media ...
Beyond the Page: Habitat, the Trojan horse in Resene’s marketing strategy
In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern ...
Beyond the Page: NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands
In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern ...
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