Marketing, advertising & media intelligence Sponsored content From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for ...
Sponsored content Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.
features Beyond the Page: Woman's Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
To launch a new Unilever product called Persil Ultimate in New Zealand, Bauer was briefed to help show busy mums how using it could save ...
features Beyond the Page: New Zealand Geographic and Dish extend themselves—UPDATED
In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media ...
features Beyond the Page: Habitat, the Trojan horse in Resene’s marketing strategy
In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern ...
features Beyond the Page: NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands
In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern ...
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!
Tangible Media. All rights reserved.